Brand beer was first brewed in 1340 in Wijlre, a small town in the southern part of the Netherlands. This makes it the Netherlands’ oldest brewery. In 1871, Frederik van Edmond Brand took over the brewery and named it after himself. Brand still sources its water from a natural spring on its own site, which defines its distinctive taste. Already in 1949 Brand introduced the first craft beer in the Netherlands. At OBJECT 2018 you’ll get the chance to taste some of the newest Brand specialty beers.